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Urban Mobility Scooter Frame
Functionality:
Engineering lightweight frame mechanics for next-gen urban transport.
Tools:
After Effects
Figma
Location:
United Kingdom
Description:
Detailed industrial design and engineering for a strong yet lightweight urban mobility scooter frame.
Aura Apparel needed a digital storefront that mirrored the physical luxury of their garments. I bypassed standard e-commerce grid layouts to build a highly tactile, editorial-style experience. By integrating interactive 3D elements alongside high-resolution photography, I created a shopping journey that feels less like a catalog and more like an interactive lookbook.
Key Deliverables
Art Direction: Establishing a minimalist, muted color palette that lets the clothing photography stand out.
3D Integration: Embedding optimized, interactive 3D garment models without sacrificing page load speed.
E-commerce Flow: Designing a frictionless, intuitively guided path from product discovery to checkout.
Header 1 | Header 2 | Header 3 |
|---|---|---|
Cell 1-1 | Cell 1-2 | Cell 1-3 |
Cell 2-1 | Cell 2-2 | Cell 2-3 |
Editorial Full-Bleed: A massive, edge-to-edge lifestyle image. I kept the UI overlaid here entirely minimal to let the art direction breathe.
Interactive Product Canvas: This section highlights the 3D model integration, where users can drag and rotate the product before interacting with the subtle 'Add to Cart' micro-interaction.
Typography Detail: A tight crop showcasing the sophisticated serif and sans-serif font pairing used for the product narratives.
The entry point sets the tone. I utilized a high-contrast aesthetic paired with subtle, sophisticated motion design. The goal was to instantly capture attention and guide the user's eye naturally down the page toward the primary call to action.
Urban Mobility Scooter Frame
Functionality:
Engineering lightweight frame mechanics for next-gen urban transport.
Tools:
After Effects
Figma
Location:
United Kingdom
Description:
Detailed industrial design and engineering for a strong yet lightweight urban mobility scooter frame.
Aura Apparel needed a digital storefront that mirrored the physical luxury of their garments. I bypassed standard e-commerce grid layouts to build a highly tactile, editorial-style experience. By integrating interactive 3D elements alongside high-resolution photography, I created a shopping journey that feels less like a catalog and more like an interactive lookbook.
Key Deliverables
Art Direction: Establishing a minimalist, muted color palette that lets the clothing photography stand out.
3D Integration: Embedding optimized, interactive 3D garment models without sacrificing page load speed.
E-commerce Flow: Designing a frictionless, intuitively guided path from product discovery to checkout.
Header 1 | Header 2 | Header 3 |
|---|---|---|
Cell 1-1 | Cell 1-2 | Cell 1-3 |
Cell 2-1 | Cell 2-2 | Cell 2-3 |
Editorial Full-Bleed: A massive, edge-to-edge lifestyle image. I kept the UI overlaid here entirely minimal to let the art direction breathe.
Interactive Product Canvas: This section highlights the 3D model integration, where users can drag and rotate the product before interacting with the subtle 'Add to Cart' micro-interaction.
Typography Detail: A tight crop showcasing the sophisticated serif and sans-serif font pairing used for the product narratives.
The entry point sets the tone. I utilized a high-contrast aesthetic paired with subtle, sophisticated motion design. The goal was to instantly capture attention and guide the user's eye naturally down the page toward the primary call to action.