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Aura Digital Identity
Functionality:
Defining a spiritual lifestyle brand through minimal design.
Tools:
After Effects
Spline
Location:
United States
Description:
Creating a minimalist and spiritual digital presence for Aura, a lifestyle brand focused on wellness.
Meridian Labs needed a brand identity and web presence built for a future-forward fintech reshaping how people think about money. I focused on creating a digital experience that balances institutional trust with modern innovation. By combining sharp typography, intuitive navigation, and seamless performance, I crafted a platform that visually communicates security while feeling incredibly fast and fluid.
Key Deliverables
Brand Identity: Comprehensive visual language, including logo refinement, color palettes, and typography guidelines.
UI/UX Design: High-fidelity wireframing and prototyping in Figma, focusing on intuitive user journeys and accessibility.
Framer Development: Pixel-perfect translation from Figma to Framer, utilizing advanced scroll effects and CMS integration.
Automation: Backend lead-generation flows seamlessly connected through Zapier to improve operational efficiency.
Header 1 | Header 2 | Header 3 |
|---|---|---|
Cell 1-1 | Cell 1-2 | Cell 1-3 |
Cell 2-1 | Cell 2-2 | Cell 2-3 |
The entry point sets the tone. I utilized a high-contrast aesthetic paired with subtle, sophisticated motion design. The goal was to instantly capture attention and guide the user's eye naturally down the page toward the primary call to action.
Aura Digital Identity
Functionality:
Defining a spiritual lifestyle brand through minimal design.
Tools:
After Effects
Spline
Location:
United States
Description:
Creating a minimalist and spiritual digital presence for Aura, a lifestyle brand focused on wellness.
Meridian Labs needed a brand identity and web presence built for a future-forward fintech reshaping how people think about money. I focused on creating a digital experience that balances institutional trust with modern innovation. By combining sharp typography, intuitive navigation, and seamless performance, I crafted a platform that visually communicates security while feeling incredibly fast and fluid.
Key Deliverables
Brand Identity: Comprehensive visual language, including logo refinement, color palettes, and typography guidelines.
UI/UX Design: High-fidelity wireframing and prototyping in Figma, focusing on intuitive user journeys and accessibility.
Framer Development: Pixel-perfect translation from Figma to Framer, utilizing advanced scroll effects and CMS integration.
Automation: Backend lead-generation flows seamlessly connected through Zapier to improve operational efficiency.
Header 1 | Header 2 | Header 3 |
|---|---|---|
Cell 1-1 | Cell 1-2 | Cell 1-3 |
Cell 2-1 | Cell 2-2 | Cell 2-3 |
The entry point sets the tone. I utilized a high-contrast aesthetic paired with subtle, sophisticated motion design. The goal was to instantly capture attention and guide the user's eye naturally down the page toward the primary call to action.